Masterclass: The role of new technologies in linking firms, consumers and territories 

This Masterclass aimed at discussing the current trends concerning the role of new technologies in linking firms, consumers and territories. The MasterClass was articulated over four main topics covering new consumption models and sustainable diets; how Industry 4.0 is shaping production and consumption processes, enabling new ways to create, deliver and capture value; the importance of circular economy and the pursuit of sustainability; the role of stakeholders in shaping the future of regional development.

Industrial and academic partners participated in round-table discussions with the goal of providing the audience with a broader overview of the several aspects to be considered when talking about AgriTech.

Agenda: 

Day 1- September 19th, 2022

9:00-9:15. Registration

9:15-9:30. Welcome

Dr. Elena Casprin – Introduction

Prof. Anne-Laure Mention (online) – RMIT Melbourne

09:30-11:00. New consumption models and sustainable diets

Dr. Jessica Danaher – Alternative proteins (insect-based), consumer attitudes and sensory perspectives

Ms. Rumy Narayan – Local food system and socio-technical transition in the food industry

Dr. Antje Gonera (online) – Plant-based food – the innovation adoption curve applied to consumer behavior and intervention development

11:00-11:30. Coffee Break

11:30-13:00. New technologies for the production process

Dr. Niccolò Fiorini and Mrs. Meriam Trabelsi: A literature review of Artificial Intelligence in the AgriTech

Mr. Mirko Bartolucci: Pieralisi

Mr. Alessio Valleggi: McCormick

13:00-14:30. Lunch

14:30-16:15. Circular economy and sustainability in the food industry

Mrs. Valentina Ciccolini – Fertiglobal

Dr. Antje Gonera (online) – Design thinking for knowledge transfer in research projects

Prof. Annalisa Santucci: “Circular bio-economy and sustainable food production” and “Beerbone: a case of applied research toward a novel/functional food”

16:15-16:45. Coffee break

16:45-18:00

Prof. Ciro Gennaro Corvese – Greetings from the Head of the Department of Business and Law

What’s the future of agritech?

Prof. Angelo Riccaboni: Agritech: New technologies and methodologies for traceability, quality, safety, measurements and certifications to enhance the value and protect the typical traits in agri-food chains

Day 2 – September 20th, 2022

10:00-10:30. Coffee break

10:30-12:30. Stakeholders’ involvement and Regional development
Prof. Cornelius Herstatt – C2C
Laura Bello – EQUALITAS
Michele Manelli – the future of packaging
Launching STREM

12:30-14:00. Lunch

Moderator: Dr. Elena Casprini, University of Siena

Full Programme 

Download the full programme of this Masterclass held the 19th and 20th of September, and the STREM held on 20th and 22nd at the Universtiy of Siena: 

Event location:

The University of Siena (Aula Franco Romani)