Researchers

Jelena Krizmanić (UniZAG)

Seconded from the university of Zagreb (UniZAG) to Salcheto, italy

1 month, Summer 2022

Jelena Krizmanic is an expert associate working on the Interreg Adrion project at Faculty of Business and Economics. She holds an MSc degree from Faculty of Business and Economics, University of Zagreb. Her professional experience comes from practice, mainly from media, fashion and FMCG industry where she held managing and leadership positions in domain of Marketing. In her international career she worked for Google and was managing digital marketing channel for Chicago based marketplace on a global level.

Her professional area of interest is marketing strategy, brand positioning, communication in digital environment and mobile marketing.